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offered during PTE 2023 
CONTINUING ED 
SEMINARs
for artists
October 6th, 7th & 8th
at the Portland Expo Center 

Nicolette Lee

Cover-Ups and Marketing your Brand

by NICOLETTE FERREIRA

Back40Tattoo Academy 

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Nicolette is teaching two courses this year:

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Seminar 1:

Skin Variables and Cover-up Successful Essentials

10/07/2023 11:00AM-1:30PM

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Seminar 2:

Building Your Book of Business: Customer Relations & Retention,

and Marketing & Branding

10/08/2023 11:00AM-1:30PM

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Please click the button to register for each seminar you're interested in, or email Nicolette directly at back40tattoo@gmail.com.

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When Nicolette first started down the path as a tattoo artist, she had been so hungry for knowledge in her new career and craft that she had taken a lot of random classes at CCC: from the study of skin, scars, keloids, and cardiovascular, to the manipulation of the color wheel, to pottery and painting classes, and finally welding. If it could be translated into something beautiful and artistic, she would try it.

 

"An artist is a creator, no matter the medium"

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Now, after 11 years in the industry, she has added Continuing Education instructor and state licensed educational director to her resumé.

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When her source of Continuing Education classes closed up shop, she found the resources teaching CE classes extremely limited.  She proposed a few different courses to the OHD and they were accepted. Nic is licensed to provide accredited continued education hours. 

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"I flat out love to teach. I find the more I teach,  the more I learn. 11 years is a speck of time within this industry."

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SKIN VARIABLES

AND COVER-UP SUCCESSFUL ESSENTIALS 

BY NICOLETTE FERREIRA

 

2.5 CREDIT HOURS

Seminar, $150

OCTOBER 7TH, 11:00AM - 1:30PM

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This is your opportunity to learn hints, tips and tricks to cover anything and everything from an artist that estimates 70% of her work is in some way a full-cover, revamp of, or addition to existing tattoo work. 

 

This seminar is for you if you want to:

  • Learn what works best for stubborn sites and scar tissue

  • Gain a better understanding about the variables of our diverse palettes

  • Appreciate how ethnicity, age, gender, locations, medical conditions, scar coverage, and mental traumas can affect tattooing

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Bring pictures of problems you're currently encountering  or future cover-up projects that could use a fresh pair of eyes. Bring a pen and notebook! 
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BUILDING YOUR BOOK OF BUSINESS: CUSTOMER RELATIONS & RETENTION, AND MARKETING & BRANDING 

BY NICOLETTE FERREIRA

 

2.5 CREDIT HOURS

Seminar, $150

OCTOBER 8TH, 11:00AM - 1:30PM

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After obtaining her BS in Business with a minor in Marketing, Nic spent 11 years as a private banker before becoming a full-time tattoo artist. Nic draws on her invaluable experience as a student, private banker, tattoo artist and successful tattoo shop owner (she currently has eight tattoo artists and a nail tech on staff). She is also the educational director and owner of Back40Tattoo Academy.

 

She brings a candid view on her experiences, giving you vital information that will help your business and brand thrive in today's market.

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This seminar will teach you how to:

  • Build a strong, loyal following

  • Market to a new generation

  • Hints, tips, and tricks to keep your books packed as well as residual referrals

  • Taking your art to the next level and breaking out of the basic bitch tattoo block

  • Grow your business organically

  • Have an "Art from the heart and your pockets will never empty" mindset

  • Handle the emotions of human connection

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Please bring pen and paper or note-taking device! 
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